Journify, an ad signal infrastructure company with its headquarters in San Francisco and offices in Dubai and Riyadh, has raised a US$12 million Series A. The company announced the round on 3 November 2026. Al Mada Ventures led it, and Silicon Badia, which invested earlier, co-led. Shorooq and Bunat Ventures increased their investments, while Du Ventures and Oraseya Capital joined as new investors, according to the company’s release.
Journify says the round values it at four times its previous valuation. No valuation figure was disclosed, so this article does not estimate one.
What Journify sells
Journify sends conversion data, such as purchases, sign-ups and in-store sales, from a brand’s systems to advertising platforms including Google, Meta, TikTok, Snap and Amazon Ads. The company says more than 100 businesses use the platform.
The release cites two Saudi customers. Retailer Jarir Bookstore increased its return on ad spend on Meta by 182%, and ecommerce brand Baytonia grew its TikTok return on ad spend by 80% while cutting cost per purchase by 44%. These are company-reported results, and we have not verified them independently.
Where the money goes
The company says the funds will take Journify into the US and Europe and expand the AI behind its platform. Journify already uses AI to monitor data connections and flag signal-quality problems. The release describes the expansion as moving beyond the Gulf Cooperation Council (GCC) region.
Silicon Badia partner Hossam Shafick said in the release that since the firm’s initial investment, Journify’s valuation has grown more than four times and its revenues more than five times. That is the investor’s statement, not an independently verified figure. StartupNews Africa reported Silicon Badia’s US$4 million investment in Journify in February 2025.
Where the company is based
According to the company, Journify was founded in 2022 by Taoufik El Jamali, Amine Chouki and Omar Al Shoubaki. Its headquarters is in San Francisco. Our February 2025 report gave March 2024 as the date the founders co-founded Journify. We have not reconciled the two dates; this article follows the company’s 2026 release.
Its African connection is narrower. The company’s About page lists Morocco and Egypt among its coverage areas, alongside Dubai, Saudi Arabia, Jordan, the US and Réunion Island. Africa Investor Review describes Al Mada Ventures as a Moroccan venture capital firm and the founders as Moroccan. The company’s release does not state the founders’ nationality, so that description comes from the publisher.
What is not known
The release does not disclose a valuation figure, the amount each investor put in, or a closing date. Founder nationality is reported only by a third-party publisher.
Sources
- Journify, Journify Raises $12M Series A Amid 5x Growth (GlobeNewswire, 3 November 2026)
- Journify, Journify raises $12M Series A amid 5x growth (company page, 3 November 2026)
- Journify, About Us (company page, undated)
- Africa Investor Review, Al Mada Ventures Leads $12M Series A in Ad Signal Infrastructure Startup Journify (5 November 2026)
- StartupNews Africa, Silicon Badia Backs Journify With $4 Million In Strategic Venture Into Morocco (27 February 2025)
TopicsAfrican Startups Funding Series A Artificial Intelligence Journify
