Taoufik El Jamali, Omar Al Shoubaki, and Amine Chou. Image Credits
Venture capital firm, Silicon Badia, has set a strong first foot in Morocco with a $4 million investment in Journify, an AI-powered data activation startup. Apart from Silicon Badia, the investment round saw participation from RZM and other strategic investors.
Silicon Badia came into inception in 2012. Since then, the company has invested in over 100 technology startups across 16 industries worldwide. The firm had always adhered to its strategy of backing data infrastructure startups which is obvious in its previous investments in companies like Amplitude (NASDAQ: AMPL) and InfluxData.
Journify is a prominent player in the field of Conversion API (CAPI) and Composable Customer Data Platform (CCDP) solutions. It aims to empower brands with cutting-edge AI-driven marketing tools. In a digital landscape where customer acquisition costs (CAC) have grown by 200% over the past decade, businesses are in dire need of streamlined, privacy-centric data strategies. Journify’s SaaS platform enables brands to unify and activate first-party data in real-time, enhancing return on ad spend (ROAS), optimizing marketing performance, and ensuring compliance with global privacy regulations.
Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki co-founded Journify in March 2024. The company has experienced quick success, scaling its annual recurring revenue (ARR) to $1 million within nine months. Major brands like Jarir Bookstore and Dr. Nutrition have adopted it’s solutions which saw them deliver considerable market improvements, like a 50% boost in ROAS and an 80% reduction in cost per purchase. The company’s AI-driven capabilities, including predictive analytics, advanced attribution modeling, and real-time data health monitoring, have established it as a market leader in privacy-first data activation.
“After years of navigating the complexities of traditional customer data platforms, our team built Journify to eliminate these inefficiencies and provide an AI-powered, seamless data activation experience,” said Taoufik El Jamali, CEO and co-founder of Journify.
“Real-time data orchestration presents a global opportunity. Businesses across the U.S., MENA, and beyond face universal challenges in marketing efficiency. With AI transforming data infrastructure, we see immense potential in Journify’s solutions and leadership.” said Hossam Shafick, Investor at Silicon Badia.
Journify has also built strategic partnerships with major digital platforms, including TikTok, Google, and Snap, further enhancing its reach and impact. The company’s AI models analyze user behavior, optimize ad targeting, and provide deep attribution insights. These attributes have proven to help brands navigate the evolving digital marketing landscape. With its headquarters in the U.S. and UAE and technology hubs in Morocco and Jordan, Journify exemplifies the “local-to-global” model, leveraging regional expertise while scaling internationally.
