Maxula Gestion launches funding activity for the year. Image Credits: Maxula
Tunisian investment firm, Maxula Gestion, has kicked off its investment activities for the year with a fresh injection of capital into the he nation’s growing startup landscape. The firm’s “Start Up Maxula Seed Fund”, a FCPR (Fonds Commun de Placement à Risques) subscribed by ATB (Arab Tunisian Bank) and Assurance MAE (Mutuelle d’Assurances de l’Enseignement), has taken a 40 per cent stake in Perf Analysis Consulting, a nascent company with the aim of revolutionizing sports data analytics in the Maghreb and Middle East.
Perf Analysis Consulting, established by Mohamed Ayachi, is in the process of developing an integrated platform aimed at centralizing the collection and analysis of sports data. This will equip athletes and coaches with all-round insights into performance. This platform is designed to modernize sports practices for both individual and team sports. The company will launch its first product in 2025 with an initial focus on domestic and international football and rugby federations.
With this investment, Perf Analysis Consulting will become the sixth portfolio company to benefit from the Start Up Maxula Seed Fund, positioned to foster innovation within the Tunisian economy. The Start Up Maxula Seed Fund, authorised by the Conseil du Marché Financier (CMF) in November 2018, has been actively investing in Tunisian startups. Previous investments include companies such as New Zen, MooMe, NextGen, Identity Online, Dynamic Rate Solutions, among others .The fund’s strategy is targeted at supporting startups with strong growth potential and innovative business models, especially those with strong technological capabilities. The fund typically intervenes to assist with patent exploitation, technical and economic feasibility studies, product development, and securing financing. Investments are focused on companies no more than eight years old.
Maxula Gestion’s support will be akin to helping Perf Analysis Consulting to complete its initial development phase. The funding is in step with Maxula Gestion’s broader ambition to inject fresh life into Tunisia’s sports sector through innovative ideas. The firm will grant a level playing field for all individuals seeking to access technological tools, which was once the exclusive preserve of elite sports organizations. By forging partnerships partnerships with smaller clubs through corporate social responsibility strategies and sponsorships, the firm aims to revitalize the Tunisian sports scenery.
“This collaboration demonstrates Maxula Gestion’s commitment to driving innovation and promoting the Tunisian economy. By creating synergies between advanced technology and local needs, we are actively contributing to a more dynamic and inclusive economic ecosystem.” the firm said in a statement. The fund’s renewed activity in 2025 is a pointer to continued investment in the Tunisian startup landscape.
