WellPal Expands Into The Middle East
WellPal, an Egyptian eCommerce platform focused on health and wellness products, has officially opened up shop in Saudi Arabia after securing fresh funding from an undisclosed angel investor. This relocation is a part of WellPal’s broader strategy to establish itself as a regional leader in the health and wellness eCommerce field.
The health-tech startup has also secured an undisclosed investment from an angel investor to support the company’s rapid growth and expansion in the Saudi Arabian market in an effort to transform its wellness industry. This fresh capital injection will enable WellPal to accelerate its mission to become the go-to platform for health-conscious consumers throughout Saudi Arabia.
The company operates on a dropshipping business model, leveraging technology to connect consumers with a curated selection of health and wellness products from trusted suppliers and vendors. This model streamlines the supply chain process. It also allows WellPal to offer a wide range of products without holding inventory or managing fulfilment logistics.
“We are proud to support the Saudi Vision 2030, particularly in enhancing the quality of life for its citizens. Through WellPal’s AI-powered features, we look forward to providing tailored health and lifestyle products that can help our customers make smarter and healthier choices.” Mohamed Ali, Wellpal’s CEO and co-founder, shares.
Founded in 2019 by Mohamed Ali and Mohamed Tantawy, WellPal, a Flat6Labs portfolio company previously based in Egypt, operates in the fitness and wellness market, offering a variety of health-related products, such as natural foods, herbs, and wellness supplements, through its app.
The company’s decision to relocate aligns with its vision of supporting healthier lifestyles across the MENA (Middle East and North Africa) region, with plans for further regional expansion. The company plans to provide tailored health and lifestyle products through AI-powered features to help its customers make smarter and healthier choices.
In the future, the healthtech is looking to integrate an AI-driven recommendation engine to offer personalised product suggestions based on individual health needs. The company also aims to expand its product range, form key partnerships with local and international health brands, and further enhance its platform to create a seamless user experience for its growing customer base in the MENA region.
By tapping into Saudi Arabia’s expanding wellness market, WellPal hopes to build on its early success and contribute to the country’s health initiatives. WellPal has the reputation of being the first e-commerce website in Egypt specializing in the sale of healthy foods, nuts, coffee, honey, dates, herbs and natural spices from the best local and international brands. It makes deliveries to its customer’s doorsteps in all governorates of Egypt. To make payments easy, it accepts different payment methods, including cash on delivery or electronic cards. Moreso, unsatisfied customer have the option of returning goods for free.
